Concept imagery
2016 — today
From 1 club
to 123.
What started as a proof of concept in two college towns has become the largest franchisee in the Crunch Fitness system.
Timeline
Built to scale
2016
Founded with two clubs
Fitness Ventures opens its first Crunch Fitness locations in Athens, Georgia and Amarillo, Texas — a proof of concept in two college towns.
2016–2021
Building the foundation
Proving the model, developing repeatable systems and opening clubs across the South and Midwest.
2022
First acquisition
Four Crunch locations in Louisville, Kentucky join the platform — the testing ground for the integration playbook.
2022+
Accelerated development
Operating infrastructure scales to support 11 to 12 new clubs per year across the country.
2024
Partnership with Meaningful Partners
A firm based in Los Angeles and Austin that invests in purposeful consumer businesses across health, performance and well-being.
2025
Portland & South Texas
Seven locations acquired across Portland, Oregon and South Texas.
2026
Harman Fitness acquisition
The largest transaction to date adds 23 Crunch locations across Southern California and greater Houston — making Fitness Ventures the largest operator in the Crunch system.
The M&A engine
34 clubs. 3 deals.
One of the only operators in the Crunch system with a proven M&A capability — each transaction larger than the last.
2022
0
clubs acquired
Louisville, Kentucky
First acquisition — testing ground for the integration playbook.
2025
0
clubs acquired
Portland, OR & South Texas
Expanded the platform into the Pacific Northwest.
2026
0
clubs acquired
Southern California & Houston
Harman Fitness — the largest transaction to date.
From acquisition to acceleration
Acquired clubs change trajectory
Fitness Ventures brings a fully built operating platform to every acquired location: centralized marketing, technology infrastructure, revenue management systems and a playbook refined across 80+ de novo openings.
With a target of 20+ locations every year, M&A runs in parallel with continued new club development — and each deal gets faster, smoother and bigger than the one before it.