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Culture & people
Our values are different.
Some say they are fun, others might say they are a bit scary. For us, they are the secret sauce that drives our success both as individuals and as a team.
Our six core values
Warrior Spirit
We set goals, then we crush them. We view challenges as opportunities and strive for excellence in everything we do.
Embrace the Adventure
Work hard. Be curious. Ask questions. Learn everything. Have fun. Make lifelong friends. Leave your mark.
Play to Win, But Win Together
We foster competition, but only through teamwork can we achieve greatness. We show up for each other.
Climb the Right Mountain
Speed matters only on the right mountain. We leverage data, measure constantly and course correct when necessary.
No Bullshit
Open communication even when it's tough. We own our mistakes, learn from them, and have no time for drama.
Don't #@!% the Customer
Humanizing interactions take precedence over daily targets. We remove barriers and make things easy.
Development
Set up to succeed.
We invest just as heavily in our team members as in our members — building a culture where people are set up to succeed, grow and make a real difference in someone's fitness journey every single day.
See career pathwaysEncourage · Empower · Entertain
The Crunch Family
Our ‘No Judgments’ philosophy attracts a diverse and welcoming group of professionals.