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Portrait of John Armatas

Chief Culture Officer

John Armatas

Mr. Armatas began as a Program Director at the YMCA and rose to Chief Operating Officer of the Tampa & Pasco County Metropolitan Area YMCA — a $28 million operation with 11 facilities and over 50K members.

He later owned the 4th largest franchise unit in the FASTSIGNS system, founded a franchise sales company in 2008, and in 2012 built a digital marketing company focused on franchise systems.

He joined Brian Hibbard in 2016 as a minority shareholder to open a CRUNCH Fitness franchise in Athens, GA.

Biography summarized from the official Fitness Ventures leadership page.