
Senior Director of New Clubs
Calvin Armatas
Originally from Tampa, Florida, Calvin Armatas graduated from Stetson University with a B.A. in Business Administration in 2016, after internships with the Kansas City Royals Ballpark Operations Division and Stetson University Football Operations.
Calvin was the first staff person hired by Fitness Ventures LLC and helped open the Athens, Georgia location. He was promoted to General Sales Manager and later named Director of New Club Openings.
He is first on the ground in new markets — hiring and training presale sales staff (Street Teams) and devising outreach to drive awareness before each Pre-Sale Center opens — and supports membership services at open locations.
Biography summarized from the official Fitness Ventures leadership page.